U.S. Gilded Age Social and Cultural Trends
Americans Become Consumers
Gilded Age Politics
Advertising Attracts Customers
Some Achieve Higher Standards of Living
Mass Culture
Newspapers Circulate Far and Wide
Literature and the Arts Flourish
Education
New Forms of Popular Entertainment
The Progressive Era
Joseph Pulitzer
William Randolph Hearst
Newspapers reflected and helped create mass culture.
Pulitzer
started morning paper; the
World
.
Believed the job of the newspaper was to inform people and to stir up controversy.
His newspapers were sensationalistic! Filled with tales of political corruption; comics; sports and illustrations.
Found a competitor in William Randolph Hearst; whose
Morning Journal
employed the same tactics.